Investigation on sports culture communication status of the demonstration middle school in Zhuzhou shows that middle school students do not know too much school culture communication. However; the school sports culture communication channels, ways and motivations are basically fit for the characteristics of middle school students and there is big difference between girls and boys in the acceptance of sports culture communication. Through investigation of current status, it puts forwards corresponding suggestions in the aspects of learning communication knowledge, promoting communication literacy, distinguishing network information and constructing modern network platform.