Paper transmission is always at countryside development. With the accelerating development of TV and internet, paper has further weakness in its transmission. In Hunan country, there are following problems occurred. Firstly, the number and the sort of the newspaper are limited; secondly, postman always delays to delivery. At the same time, the channel of purchasing newspaper is narrow. These are closely related with bad state of the rural media ecology. Generally speaking, the external causes of seldom people reading newspaper in countryside are economical and cultural ecological environment, and the internal and primary cause is media itself systematic environment.