From the network media to 4G mobile media, new media spring up at an increasing rate, and its advantages are becoming more and more obvious. It changed the content and form of information demands, carved up the audience and shared the content and profit of traditional newspaper, which exerted a huge impact on it. The speeches like“print publications will be extinct ”and“the newspaper industry is in crisis”cause a great clamor. In such an era of the rapid development of new media，the traditional newspaper has been at a disadvantage, but the new media is also not perfect, so they can learn from each other. The newspaper can find the survival space and development way out not only by relocating, but also by reforming and exploring a series of issues about the duties, functions, management and media convergence.