According to the survey of Wuhu Fantawild cartoon theme park, the tourists' revisit motivations focus on the new project, relatives and friends' invitation, revisit discount. In order to improve tourists' revisit rate, Wuhu Fantawild should attach great importance to the followings：firstly, excavating revisiting market by ways of cutting tourists' revisit cost deeply, increasing the intensity of advertising and enhancing the brand awareness. Secondly, strengthening the revisiting motivation by ways of new project and revisiting discount. Lastly, strengthening the park's service and management.