Blogging provides a new platform for literature production and dissemination. Famous writers’ intrinsic motivation of blogging and web portal’s pursuit of influence, publicity and popularity agree without previous consultation. Through blogs, the writer’s individual words will be confirmed to the utmost degree in the network. Bloggers are free to give speech and their personal discourse usually achieves a similar equivalence to the public discourse. Ordinary people are happy to enjoy this process of being appreciated and dominating discourse, and have effective interaction with other bloggers through the "link", hence to form their own blog circle. The existence state and spiritual writing of famous writers’ blogs has become a vivid miniature of cultural image in the era of consumption.