The origin of university badge can be traced back to the shields used in wars in the Middle Age of Europe．As a product of the modern university system， university badge develops with the development of the university itself．The development of the university badge embodies the change of the school-running idea，cultural connotation and educational background of the university．With the development of times，the idea of university is changing，and so does the university badge，which reflects its value orientation and spiritual pursuit in different times．