Folk traditional sports events play an important role and have a considerable position in Xiangxi's economic and social development,they also own some commercial value which is a large number of tangible and intangible assets for development. However, long-time operation system manipulation according to the planned economy mode has caused serious waste of its potential value. Therefore, the government should take the following measures, such as strengthening the support for folk traditional sports events, perfecting their management system, bringing out the role of intermediary organizations effectively, as well as increasing product sales and cultivating high- level management talents in sports game.