At present, the development of China's low-carbon consumer market is in its initial stage, there are still many restrictive factors, including lack of low-carbon consumer demand, insufficient corporate supply, failed in government controlling and giving full play to their strengths. Based on market subject perspective, we need to stimulate demand for low-carbon consumption, increase the supply of low-carbon products, enhance the government's macroeconomic regulation and control of carbon consumption and give social groups full play to their advantage to promote the development of low-carbon consumer market.