MengNiu company meticulously developed a new platform of the mass sports named “City to City” and it is the first one to integrate mass participation and sports marketing which makes it become the largest national fitness and recreational activity case so far. This case revealed the values of present mass sports which is reflected in spreading the brand of mass sports， promoting the value of a company’s brand， innovating the pattern of sports marketing and national fitness. After the Beijing Olympics， sports marketing will still have its distinctive charming. From the perspective of present historical background， the strategies for mass sports lie in the following aspects: Firstly ，choose the marketing materials which correspond to the company’s brand logo and values； Secondly， choose the media which the consumers group interested a lot；Thirdly， choose top co-operation partners which will make the marketing effectively down-to-earth； Fourthly， create a mass sports platform which everyone can participate in； Fifthly， design recreational experience programs of mass sports； Last， seek diversified marketing patterns for mass sports.