Variation of new fashion words， produced by various reason and conditions， is regarded as a special language phenomenon. The important causes for new fashion words are followed by pursuing for the new and strange psychology， requiring of the highly effective communicative way， influence from the dialect and media， and the imitation and mixture use of English. With the help of guidance and standardization， the new fashion words can promote the innovation and development of language， as well as the advancement of the language modernization.