Figures possess such characteristics as shortening the distance between consumers and merchants， helping consumers understand advertisement information and enhancing the persuasion of advertisement. Applying figures to advertisement can convey practical meaning of products， embody the symbolic meaning of products， give prominence to the target of products， and create differences by naming after figures. When figures are used in advertisements， they must be true but unique， and closely related to the consumers needs. Meanwhile， the occasion of using figures should also be taken into consideration.