The brand building of tourist attractions is imperative. Some experience of brand building have been accumulated in several major tourist attractions in "Pan-Chang-Zhu-Tan" area， but there still exists such problems as lacking overall planning in the brand buiding，brand image being not distinctive enough， brand orientation being vague and lacking creativity in marketing planning. To solve these problems， we must put forward the brand building strategies of tourist attractions in“Pan Chang-Zhu-Tan”area from the perspectives of brand awareness， brand orientation， brand image， brand communications.