Seizing the chance of building a “two-oriented society”， ZhuZhou city is working out an executive program to promote its soft power and to push forward activities of building a national sanitary city， a national ecological garden city， a national environmental protection model city and a national civilized city. It is enhancing the government’s executing power to carry forward spiritual and cultural construction and build mechanism to improve the city’s soft power to ensure Zhuzhou city a greater promotion in soft power.