基于具身认知理论的多感官儿童食品包装设计研究
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TB31

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湖南省教育厅优秀青年项目(22B0570);湖南工业大学研究生科研创新基金资助项目(LXBZZ2412)


Research on Multi-Sensory Children’s Food Packaging Design Based on Embodied Cognition Theory
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    摘要:

    设计适应不同认知发展阶段儿童的多感官食品包装,以提升其对包装的情感体验。首先,阐明具身认知理论与多感官包装的关联,再结合问卷调查与案例研究方法,系统探究儿童对食品包装的具体需求。在此基础上,运用层次分析法构建需求分析模型,明确各设计要素在不同需求层级的权重,从而提出多感官儿童包装设计策略。随后,通过设计实践与评价验证策略可行性,并依据模型所得权重优化策略,最终完成包装设计。从具身认知视角探索多感官儿童食品包装,有助于提升包装附加值,深化对儿童与包装互动关系的理解,为相关设计实践提供理论依据与创新思路。

    Abstract:

    To design multi-sensory food packaging tailored to children at different stages of cognitive development and enhance their emotional engagement with the packaging, children’s specific needs regarding food packaging are systematically investigated by elucidating the connection between embodied cognition and multi-sensory packaging design based on embodied cognition theory and through questionnaire surveys and case analysis. Building upon this foundation, the Analytic Hierarchy Process is employed to construct a demand analysis model, clarifying the weights of each design element across different demand levels, thereby proposing a multi-sensory packaging design strategy for children. Subsequently, the feasibility of the strategy is validated through design practice and evaluation. The strategy is then optimized based on the weights derived from the model, and finally, the packaging design is completed. Exploring multi-sensory children’s food packaging from an embodied cognition perspective contributes to enhancing the added value of packaging, deepening understanding of the interactive relationship between children and packaging, and providing theoretical foundations and innovative approaches for related design practices.

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姚 进,梁兆杰.基于具身认知理论的多感官儿童食品包装设计研究[J].包装学报,2026,18(2):65-74. 10.20269/j. cnki.1674-7100.2026.2009.

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  • 在线发布日期: 2026-02-09
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