可成长理念下澳大利亚农产品追溯体系设计研究
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TQ427.2+6;TP212.1

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湖南省社会科学基金资助重点项目(24ZDB043)


Research on Design of Traceability System for Australian Agricultural Products Under the Concept of Growability
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    摘要:

    寻求我国农产品以及水果细分领域的可追溯体系,确保在全供应链可追溯的过程中增强农产品信息的安全性、透明性。以澳大利亚CherryHill 农场为阐释对象,研究其追溯体系的构建与完善,以数字技术为着力点,以交互体验为出发点,多层次探索其追溯策略与方法。澳大利亚农产品可追溯系统建设历经3个发展阶段,目前已经相对成熟。CherryHill可追溯系统具有功能比较完备的可追溯体系以及成功的实践经验,樱桃从果树到餐桌的全流通环节呈现出良好的可追溯性、透明性以及安全性,是澳大利亚农产品全程可追溯项目的典型案例。该追溯系统发挥RFID和QR码两种主要标签技术的互补优势,同时借助相应的辅助和延展技术,共同打造了运行通畅的樱桃产品可追溯机制和体系,保障了消费安全,提升了品牌效应,并充分体现了科技飞速发展时代背景下技术和产品“可成长”的必要性和必然性。

    Abstract:

    The traceability system of agricultural products and fruit segments in China is sought to ensure the security and transparency of agricultural information in the process of traceability of the whole supply chain. Taking CherryHill Orchards in Australia as the object of interpretation, the traceability strategy and method of CherryHill Orchards are explored at multiple levels by studying the construction and improvement of its traceability system, with digital technology as the focus and interactive experience as the starting point. The construction of the traceability system of Australian agricultural products is now relatively mature after having gone through three stages of development. CherryHill Orchards has a relatively complete traceability system and successful practical experience, and presents good traceability, transparency and safety for the whole flow link of cherries from the fruit tree to the dinner table, which is a typical case of the whole traceability program of Australian agricultural products. CherryHill traceability system gives play to the complementary advantages of RFID and QR code as two main labeling technologies. and with the help of the corresponding auxiliary and extension technology, jointly creates a smooth operation of the cherry product traceability mechanism, ensuring consumer safety and enhancing the brand effect. It fully reflects the necessity and inevitability of “growable” technology and products under the background of rapid development of science and technology.

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马雪寒,刘文良.可成长理念下澳大利亚农产品追溯体系设计研究[J].包装学报,2025,17(5):47-56.

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  • 在线发布日期: 2025-10-22
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