As the origin of Chinese civilization, the Hongshan Culture reflects the cultural characteristics of northern China in the Neolithic Age. It is one of the representative cultures of ancient China, holding an important cultural and historical position. Based on the Hongshan Culture and taking the Hongshan Culture of Chifeng as the research object, the serious homogeneity and product singularity of Hongshan cultural and creative products at present are analyzed. With cultural translation as the core, based on the principles of cultural innovation design, the iconic symbols of the Hongshan Culture are deeply deconstructed, and the creative design model of Hongshan Culture is constructed to realize the creative extraction and product design of traditional elements of Hongshan Culture, thus producing the creative products and related packaging design of “Hongshan Jade Inkstone”, aiming to provide creative design support for the contemporary transformation and the dynamic inheritance of Hongshan Culture, with the purpose of promoting the creative transformation of the Hongshan Cultural heritage into the cultural tourism industry.