To address the issues of scattered, unstructured and monotonous communication forms of data resources along the Central Red Transportation Line, a visual communication path based on data narrative is constructed to explore the integration approach to data narrative and red culture, so as to enhance the public’s understanding and inheritance of the Central Red Transportation Line. By sorting out the data narrative theory, combing AHP to quantify audience demand preferences, integrating multi-source data and proposing design strategies, a Central Red Transportation Line data narrative webpage is constructed, forming a complete path from theoretical analysis to practical application, and the effectiveness of the scheme is evaluated from three dimensions: communication power, usability and appeal. By using web pages as a platform for visual communication, data narrative has played a significant enhancing role in the inheritance and communication of the Central Red Transportation Line. The application of data narrative theory in the field of red culture provides a practical idea and methodological system that can be referred to for the digital inheritance and communication of red resources.