Aiming at the security problems such as easy data tampering and leakage in the registration of intellectual property rights of packaging design under the traditional centralized mode and the infringement problems, a protected mode of commodity packaging design property rights based on Hyperledger Fabric blockchain was proposed. A decentralized, traceable, and tamper resistant alliance chain network was built with Hyperledger Fabric blockchain technology support, by integrating the Interplanetary File System (IPFS) to improve the storage efficiency of the blockchain network. Simultaneously by using the designed similarity discrimination algorithm model for multi feature layered threshold detection, similarity detection was performed on the product packaging design images. On the premise of ensuring the originality of the design work, the smart contract was called to confirm its rights on the chain, achieving the purpose of intellectual property protection. With the participation of packaging enterprises, universities, research institutions and other parties, this protection mode could be applied to build an alliance chain, effectively protect the intellectual property rights of packaging design, and promote the healthy development of the packaging design industry.