基于情感体验的治愈系包装设计
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上海理工大学大学生创新创业基金资助项目(XJ2020351)


Curative-Oriented Packaging Design Based on Emotional Experience
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    摘要:

    生活节奏加快,社会压力激增,越来越多的人出现心理亚健康问题,其情感需要疏解,压力有待释放。针对此类人群,从包装设计层面出发,以治愈人心为落脚点,运用情感设计理论、消费者心理学、色彩学等知识设计了几款情感体验的休闲食品包装,并详述治愈系包装设计的表现方法。治愈系包装从人本情怀出发,实现情感体验互动,可以有效地缓解心理压力,满足消费者情感需求。

    Abstract:

    Due to the quickening pace of life and the increasing social pressure, more and more people inflicted with psychological sub-health issues need some emotional channel for pressure releasing. Aimed at those people, from the aspects of packaging design, with the foothold of healing of the heart, some snack food packaging of emotional experience was designed by combining the theory of emotional design, consumer psychology and chromatology knowledge, while the techniques of expression were discussed in detail. Starting from humanistic feelings, the curative-oriented packaging could realize emotional experience interaction, relieve psychological pressure effectively and meet the emotional needs of consumers.

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陈 莎,符银双,何 婷,侯嵩蕾,赵 越,曾台英.基于情感体验的治愈系包装设计[J].包装学报,2020,12(6):70-74.

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  • 收稿日期:2020-09-28
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  • 在线发布日期: 2021-02-08
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