The packaging design method based on consumer experience was studied with the purpose of providing reference for the packaging design in the era of experience economy. Firstly, the specific contents of the experience evaluation system and consumer experience in packaging field were analyzed. Secondly, the concrete forms of packaging design based on the consumer experience were clarified through the case studies of typical packaging designs. Furthermore, the influence of packaging design based on consumer experience on consumer psychology was summarized. Finally, the packaging design method based on the consumer experience was proposed. The consumer experience has proven to be an important factor in packaging design. The commodity packaging in the era of experience economy should be designed with innovative, advanced and interactive consciousness to achieve the“esthetical”“ novel”“ attentive” and “interesting” effects, and meet the requirements of different levels of consumer experience as well.