Abstract:Various colors of commodity packaging and the rational use of lighting sources in shopping malls are important means to attract consumers. Three scenarios of commodity lighting sources (general lighting, accent lighting, and vertical lighting) were simulated to obtain the evaluation data of 23 observers' subjective feelings on different main color commodity packaging in these three lighting environments. The preference, attractiveness and comfort degree of different outer packaging colors in different lighting environments to consumers were studied. The results showed that gender presented no significant difference in the evaluation of lighting environment. White commodity packaging appealed to people the most, while red commodity packaging went better with accent lighting, and blue commodity packaging should avoid warm yellow lighting. The overall evaluation of black commodity packaging was low, and yellow commodity packaging and mixed color packaging went better with vertical lighting.