“Multi-sense” visual expression in commercial ads could deliver the commodity’s features and effects by integrally appealing to all kinds of human senses like smelling, hearing, taste and touching. The commodity’s image produced by this “multi-sense” visual expression could emotionally influence the audiences by deeply impressing them to arouse their purchasing desires. Examples of visual language delivery of “multi-sense” commercial ads such as Monster headphone, Fage nonfat Greek yogurt, Samsung mobile phones, Impalpable perfume and Toshiba LED light bulbs were analyzed in the positioning of different selling points with the effects achieved.