Graphical Chinese character in poster design has certain features such as communicability, decorativeness and beauty in form. Either direct or indirect conversion of Chinese character into graphics could be taken as the artistic presentation technique in posters. Direct conversion extracts useful shape of a character before utilize it into the design. Therefore, graphical characters take the function of both expressing the meaning inside and improving aesthetic value of a poster. Indirect conversion takes some measures to remould those characters. The frequently used way is to exaggerate and reshape the whole character, or make the shape more complicated. Except overall reconstruction, sometimes designers will focus on partial modification, for example, changing a line or a point of the Chinese character strokes or mingling some other design elements with the basic ones. All the measures are taken to add aesthetic sense to the posters, while the combination of Chinese characters and graphical content could deliver a strong visual impact to viewers, which makes those works more attractive.