“Lotus Pond” ecological agriculture brand is endowed with a good natural environment, convenient traffic location and rich cultural heritage. Its brand design is mainly focused on three aspects of logo, decorative text and poster design. The packaging materials of paper, cloth, and natural green materials are adopted in “Lotus Pond” ecological agriculture products to highlight the natural green agricultural products. In the structure, three different designs are taken as the mosaic structure of the carton, innovative cloth bag opening pattern and a combination of plastic packaging structure. Ink and wash painting is employed in the decoration design, which combines various agriculture products in mature period with rural scene with figurative and abstract expressions.