Packaging education has long been the elaborately built school-running characteristic of Hunan University of Technology. It is the requirement for adapting to the important strategic transformation of national education as well as the economic, social and market development to strengthen the characteristic of packaging education, while it is also the demand for establishing the education brand and enhancing the soft power of the school. During the developing process of packaging education, Hunan University of Technology has achieved some success, yet encountered some problems. Accordingly some measures should be taken as follows: strictly managing teaching staff construction; consolidating scientific research and accomplishing symbolic achievements through some major research projects; increasing investment to reinforce teaching and research facilities; establishing the solid and efficient information feedback mechanism by following up and survey. Only in this way, the steady, rapid and sustainable development of the school could be achieved with the reinforcement in the characteristic of packaging education.