Absolut Vodka experienced the phases from initially not recognized by the market to later pursued by consumers around the world, it is mainly because of its unique product promotion strategy, particularly the absolute creative packaging design. Absolute Vodka packaging design adopted traditional bottle shape to reflect absolute art and fashion style demonstrating diverse geographical cultures and delivering a strong sense of social responsibility, thus highlighting its core brand value of “pure , simple and perfect”, which helps in establishing the Absolut Vodka brand image successfully.