论中国传统符号在现代包装中的应用
DOI:
作者:
作者单位:

作者简介:

通讯作者:

中图分类号:

基金项目:


On Traditional Chinese Symbols in the Application of Modern Packaging
Author:
Affiliation:

Fund Project:

  • 摘要
  • |
  • 图/表
  • |
  • 访问统计
  • |
  • 参考文献
  • |
  • 相似文献
  • |
  • 引证文献
  • |
  • 资源附件
  • |
  • 文章评论
    摘要:

    中国传统符号在现代包装设计中的应用一般通过选用均衡对称、天圆地方等传统形式,运用动植物图腾、太极八卦图、祥云纹样等传统图形纹样,同时运用“中国红”“帝王黄”“青花瓷”等传统色彩,并采用恰当的汉字字体,使传统符号与内装商品和谐一致,进而提升商品价值。运用中国传统符号进行现代包装设计,可起到传达产品信息、显示情感价值、传达文化内涵的语意作用。现代包装设计师不仅要传承中国传统符号,更要通过多种手法巧妙使用传统符号,并融入现代思维,在传统与现代间寻找契合点,使现代包装设计更具生命力、更富时代感。

    Abstract:

    By means of using traditional forms such as balance and symmetry, hemispherical dome, and traditional graphs and patterns such as totem of animals and plants, Taiji vegetarian design, lucky cloud case, combined with traditional colours such as China red, Imperial yellow, blue-and-white, by using Chinese fonts appropriately, traditional Chinese symbols in modern packaging design make traditional symbols in harmony with the products, and promote the value of the products. Under the condition of using traditional Chinese symbols to design modern packaging, several semantic roles can be concluded such as conveying products’ information, showing emotional value and delivering cultural content. Not only need we inherit traditional Chinese symbols, but also try to find the meeting point between tradition and modern, and to promote modern packaging design vitality and sense of time by means of some clever methods such as deconstruction, combination, joining together, refining, summarization and deformation.

    参考文献
    相似文献
    引证文献
引用本文

吴湘君,王美艳.论中国传统符号在现代包装中的应用[J].包装学报,2012,4(1):80-83.

复制
分享
文章指标
  • 点击次数:
  • 下载次数:
  • HTML阅读次数:
  • 引用次数:
历史
  • 收稿日期:
  • 最后修改日期:
  • 录用日期:
  • 在线发布日期: 2012-03-29
  • 出版日期:
文章二维码