Sustainable design takes into account of environmental, economic and social impacts enacted throughout the product lifecycle. By providing a systematic analysis and comparing sustainable design, green design and ecodesign, thorough researches about representing forms and meanings of sustainable lifestyle were offered. Based on these, a series of strategies of sustainable lifestyle-oriented creative product design were outlined, such as service system focus, local environment focus, participatory focus, and behavior focus. Applying these strategies, the bamboo bike project developed by scientists and engineers at the Earth Institute at Columbia University was thoroughly analyzed.