Character creative design is the embodiment both in the innovative spirit and the contemporary design style and trend. Excellent character creative design is an important approach in business competition. As an important sub-branch in creative industries, character creative design plays a significant role in promoting national economic development. Character creative designers have to absorb the cultural nutrition, lay solid foundation, enrich the creative library continuously and use brainstorming and other methods to obtain good character creative design, meanwhile the principles and techniques of creative design should also be taken into consideration.