Developing the eco-packaging is the necessary choice for China’s packing industry, and also a necessary demand for constructing the “two-oriented society”. Amount scale, material scale and laws scale are the important ruler of eco-packaging. Declining inordinate kitsch packaging, regarding the green materials in dialectical views, being familiar with and following the green rules, are the three basic dimensionalities that should be grasped in order to regard and develop eco-packaging in the right way.