Implementing the green packaging is an urgent problem to be solved in the rapid development of e-commerce. Under the assumption of evolutionary game theory, a three-party game model is constructed containing the government, e-commerce enterprises and consumers. The expected return model, the replication dynamic equation and the Jacobi matrix formed by the three parties are discussed. The equilibrium point of the three-party game model is analyzed and the stable point is determined. Finally, it is verified by numerical simulation. The research result shows that the strategy set composed of passive government regulation, green packaging provided by e-commerce enterprises and consumer participation is the stable point of the three-party evolutionary game.