By conducting innovative surveys on packaging companies in China, based upon the survey data, the basic innovation characteristics of innovation type, innovation influence, innovation cooperation and innovation cost of China’s packaging industry were analyzed, with the main problems and unfavorable factors facing the innovation and development of China’s packaging industry summarized. In order to promote the innovation and development of China’s packaging industry in the context of supply-side reform, the proposal was put forward as breaking the policy and capital bottlenecks, innovating management concepts, optimizing the industrial space pattern, and strengthening the green development concept to comprehensively enhance the innovation and development level of China’s packaging industry.