Local specialty is different from general industrial products in that its packaging design should not only meet the basic packaging functions, but also manifest the characteristics of local specialty, i.e., regionalism and culture. The content of the packaging design should highlight the uniqueness of the local specialty quality and the cultural implication of local products. Local specialty packaging should be designed on this basis by following appropriate steps. In regard to expressive forms, it is necessary to pay attention to the selection of graphic elements and their symbolization. The text in the packaging decoration should follow the principle of conciseness, and express through pictures as much as possible. The color design of packaging decoration should conform to the color visual perception principle and be aimed at protruding the characteristics of products and enhancing the visual impact.