There existed some issues in online shopping packaging such as poor packaging quality, resource waste, low recovery and lack of standardization. Online product packaging should follow the principles of ecological environmental protection, minimization in design, recyclable packaging material adoption, while take the whole life cycle of packaging into consideration by forecasting the ultimate recovery of packing in the initial stage of design and selecting the optimal recovery plan. Unnecessary packaging materials should be reduced to realize the minimization in packaging structure function. Meanwhile, based on the principle of recyclability, the fun recyclable design could be used as well as the practical design for repeat use and display design of function transformation.