On the basis of Jiangnan University Excellence Course Construction Management Approach, a curriculum for excellence course must be planned with overall arrangement of inside and outside class teaching contents and hours, while the practice teaching methods and the way of examination should be reformed. Owing to the practical attributes of package structure design, in the reform of the excellent curriculum, the course practical teaching practice of packaging structure design was set as “practice ( classroom discussion + course project design research + experiment courses+ and creative design teaching = design practice and works) + materialized achievement” mode; curriculum evaluation contained the classroom discussion behavior, design practice and work, test scores; materialized achievement became an important reference for the assessment of students' achievement projects. The strengthening of practice teaching and the innovation of fair evaluation scheme with incentive effect have enhanced the enthusiasm of students with their learning initiative and comprehensive skills greatly improved, which resulted in the increase in materialized teaching achievements of packaging structure design.