As a unique ideographic script, the coexisting of sound, form and meaning in Chinese character has been attached more and more importance by graphic designers. Moreover, with changeable visual form and profound cultural connotation, Chinese characters could construct a subtle artistic beauty in conception. In the process of designing, artistic conception could enrich the information and cultural connotation in Chinese characters and achieve the psychological emotional resonance in the audience. There are two ways in design to deliver the artistic conception: one is calligraphy art redesign; while the other is graphic image-text design in alternation.