“买椟还珠”辨识——兼论先秦时期包装意识的自觉
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湖南省高校创新平台开放基金资助项目(12K112),湖南省哲学社会科学基金资助项目(13YBA118)


Identification of“Keeping the Casket but Returning the Pearl”: On Packaging Consciousness During Pre-Qin Period
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    摘要:

    “买椟还珠”这一则寓言故事表明了商品包装在先秦的春秋战国时期已有相当程度的发展。在这一时期,包装特有的功能属性日趋明显,生活中的包装方式开始增多,商品包装也逐步从生活用具中分离开来而独立发展。大量证据表明,史前萌发的“潜意识包装”行为在春秋战国时期已是一种自觉的有意识的活动。

    Abstract:

    The story of“keeping the casket but returning the pearl”indicates that commodity packaging has considerably developed in the Spring and Autumn Warring States Period. During this period, packaging-specific functional properties have become increasingly evident. Commodity packaging has been gradually separated from daily articles and developed as an independent category through realizing the combination of art and life. Substantial evidence suggests that“subconscious packaging”originated from prehistory has developed into a conscious activity during the Spring and Autumn Warring States Period of Pre-Qin Dynasty.

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邓 昶.“买椟还珠”辨识——兼论先秦时期包装意识的自觉[J].包装学报,2014,6(3):88-92.

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  • 收稿日期:2014-03-13
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  • 在线发布日期: 2015-10-28
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