Chinese Signboard is a typical representative of Arts and Crafts in Song Dynasty. By refining and summarizing the industry and commodity elements with modeling and colors full of vitality, combining morals with various natural materials, traditional folk artists endowed the signboards with simple and forthright artistic characteristics. The signboards of Song dynasty are inspirational to today’s designers in the aspects of simple shapes, direct and clear information communication, simple but elegant color employment of implicitness and freshness, natural decoration and element infusion into traditional culture.