The choice of packaging enterprise in adopting the strategy of green marketing is not only the requirements of enhancing the competitiveness and breaking through the green trade barriers, but also the demands of developing the circular economy and keeping up with the international trend of environmental protection. However, the problems of low-level specialization, inaccurate concept of packaging marketing, unscientific product pricing, old-fashioned sales modes and weak awareness of service still exist in our packaging enterprises. The marketing activities should be carried on the basis of green conception by following the principle of 4R1D while grasping the market trend, setting the price with the reflection of the environment cost, improving the channel of sales, offering service before production and green public relations.