Corporate character is the fruit of commerce and culture, and cartoon is its main art carrier. It has a very strong expression in composition and form, but its art form and meaning are relatively onefold. The Chinese traditional auspicious art comes from ancient totemism and lasts till today. It has multiple art forms and formation of meaning. Using traditional auspicious art in corporate character can create special artistic effect, convey deep semantics of visual symbols and connotation of traditional culture. There are two methods to apply traditional auspicious art in the design of corporate character, firstly by searching the connection of corporate character’s design and corporate character and secondly by searching the design element from traditional auspicious art, then designing it to be new corporate character which has distinct characteristics and deep traditional culture.