Taking as the research object the listed companies in the social responsibility report issued by Shanghai and Shenzhen A shares from 2010 to 2020, an empirical test has been carried out of the impact of corporate refinancing needs on the impression management of the social responsibility report, followed by a further exploration into the moderating effects of media attention on the relationship between the two. The research results show that corporate refinancing needs have a significant positive impact on the impression management of the social responsibility report, with a more significant impact on non-state-owned enterprises. Media attention helps to strengthen the positive impact of refinancing needs on the impression management degree of the social responsibility report, which to some extent confirms the market pressure assumption of media attention.