A construction can be achieved of a Rubinstein bargaining game model to study the pricing of bulky transportation services. By adopting two-stage pricing method of bidding between potential carriers and bargaining between the demander and potential carriers, the potential carrier quotation results can be obtained, with the quotation scheme provided for the potential carriers to find such source pricing methods as inquiry, price comparison, and bidding. According to the model solution process, it is suggested that the bulky transportation bargaining and quotation process should be adopted, while the demander is recommended to provide accurate and detailed transportation information, potential carriers are supposed to improve transportation planning and cost accounting, and the bidding process to announce rankings.