In view of the slow development of the demand side market in the development process of construction waste recycling, based on the perspective of consumers, an evolutionary game model has been established between the government and construction enterprises, thus obtaining the income matrix of the government and construction enterprises, followed by an inquiry into the strategy selection of the government and construction enterprises, as well as an analysis of the stability strategy of each game subject under different conditions and the influence of the government's decision-making on the construction enterprises, so as to provide the decision-making basis for the government. The research shows that when the final benefit of construction enterprises using construction waste recycling products is higher than that of using traditional building materials, there exists a unique evolutionary stability strategy, with the total social benefit reaching the maximum.