基于TAM的大学生使用“饿了么”网络订餐行为研究
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TAM-Based Research on Online Behavior of Undergraduates Using“Eleme”Ordering
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    摘要:

    通过感知理论及技术接受模型,假设大学生使用“饿了么”的网络订餐行为受感知有用性、感知易用性、感知优惠性、感知流行度和感知风险性5个因素的影响,并且以使用满意度衡量大学生使用“饿了么”的网络订餐行为。在此基础上进行感知因素与使用满意度的因子分析、相关性分析以及回归分析。研究结果表明,使用行为的感知因子主要有感知实用性、感知优惠性、感知风险性以及感知流行度,其中感知实用性、感知优惠性以及感知流行度对使用满意度有显著的正向影响,感知风险性对使用满意度有显著的负相关作用。

    Abstract:

    Based on Perception Theory and technology acceptance model, it is assumed that five factors are to be taken into consideration as for undergraduates’using“Eleme”online ordering behavior, namely: perceived practicability, perceived ease of use, perceived preference, perceived popularity and perceived risks, with the degree of user satisfaction a yardstick to measure “Eleme” online ordering behavior. On this basis, the factor analysis, correlation analysis and regression analysis have thus been carried out of perceived factors and the degree of user satisfaction. The results show that the perception factors of using behavior mainly include such factors as perceptual practicability, perceived preference, perceived risks and perceived popularity. Meanwhile, perceived practicability, perceived preference and perceived popularity have a significant positive influence on the degree of user satisfaction, with perceived risks, however, exerting a significantly negative effect on the degree of user satisfaction.

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陈正雄,鲁 芳.基于TAM的大学生使用“饿了么”网络订餐行为研究[J].湖南工业大学学报,2018,32(5):72-77.

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  • 收稿日期:2017-12-12
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  • 在线发布日期: 2018-11-05
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