Business model of global mobile Internet industry can be summarized as value-added service model,licensing model,e-commerce model,advertising model,and accurate marketing model. By analyzing the existing profit model of Hunan Mobile Internet, the optimization and innovation strategies are summarized,namely: developing mobile search based on the model of “Paid Search + VAS + vertical / Scene”,promoting mobilization of fixed network based on the model of“Content + VAS + ad traffic”,and developing O2O business based on the model of “UGC + LBS + vertical market segmentation+ mobile payment + two-dimensional code”.