Abstract:The birth of digital modes of transmission led to changes in the way of human communication. The power of technology has promoted the advancement of digital multimedia technology and opened a broad space for digital multimedia advertising design. Digital multimedia advertising design is of rich interactive experience and its shift from monologue to dialogue provides a whole new sensory world for the public, evoking feeling interaction between the advertisements and audience, and bringing them detailed, timely, and unlimited advertising information. With its personal-customized, flexible and multi-dimensional interactive experience, advertising design is stirring up a new reform in the development of advertising design.