As a double-edged sword, cultural globalization is not only to free our mind to accept the western advanced culture and absorb their advanced culture factor in order to innovate Hunan culture, but also to form a serious challenge to the culture status and cultural personality of Hunan culture. It is necessary to realize the innovation of Hunan culture by protecting and inheriting its culture essence, completing the modern conversion in accordance with the requirements of the times, absorbing the western positive culture factors to enrich the spirit connotation of Hunan culture and promote its own prosperity and development under the background of cultural globalization.