Any university badge has its fixed shape， structure and characteristics. The design of university emblem is inseparable from the shape analysis of university badge. The shape of university badge is a form of its existence or expression. The structure of a university badge must have two elements: words and image， which can reflect and complement each other and express the implication of the university badge to the highest degree. As the image identification mark， university badge has its own features and specialties. University badge is the combination of words， images and meaning， which can reflect the philosophy of schooling， its unique individuality and spiritual essence.