Fenghuang ancient city is facing such problems that traditional style is damaged， environment is deteriorated， local residents have a tenuous protect consciousness and industrial chain is so weak. Based on the stakeholder and sustainable development concept， Fenghuang ancient city can take the following measures for protection and development: such as boosting ancient city integrated conservation and recovering ancient city traditional style; enriching ancient city tourism products and completing ancient city ancillary facility; consolidating government dominant function and promoting residents protect consciousness; enhancing ancient city propaganda and improving ancient city brand influence.