In order to meet the requirement of two-oriented society construction, a new model of talent cultivation of “1 +2 +3 +4” is followed by business planning management majors in Hunan University of Technology as follows. To begin with, the professional development goal of serving two types society and cultivating innovative talents will be established. Then, the teaching approaches are the implementation of the whole mentoring and training programs guidance. Next is to foster intellectual creativity, logistics strategy and creative thinking abilities for students. Furthermore, the market research, resource integration, the ability to design and implementation strategy based on “resource conservation” and “friendly environment” with the concept of sustainable development will be formed. Lastly, the four modules courses of general education, professional courses, professional electives, social practices will be open to students selections.